As far as I know these pillows are the real McCoy and it was about time they stop being square! Yes, sometimes a pillow is just a pillow, but...
Some other times it can give you the cleenex you need when you got a cold and have to stay in bed.
Sometimes can give you the security that your sleep needs like you need a boyfriend.
Or the illusion of some pretty lap.
Perhaps you are the kind that can't close a book even when you sleep in the library (it goes for 102 bucks).
Or you are a joker 24 hours a day and that pillow that looks like blood is your kind of thing.
Some like light in the dark (with an alarm for those dark winter mornings)...
Or simply an offer you can't refuse.